The Red Ribbon Project is known to be inspired by the yellow coloured ribbons that were used to pay respect to the soldiers who fought in the Gulf War. The loop shape of the ribbon was chosen because of its simplicity, anybody could make a loop from a small piece of red ribbon and pinning it on themselves.
HIV continues to affect the lives of many, physiologically as well as psychologically. Although medical interventions continue to to find the optimal cure or treatment for AIDS or acquire immunodeficiency syndrome, most people who have been tested HIV positive, tend to turn recluse and ostracise themselves from the others, mostly because of the stigma attached to the disease.
The Red Ribbon Project, awareness programmes and medical associations assert that people should not give up hope and continue living their lives like others do, and one of the most prominent symbols used to convey the same is, the red ribbon.
This project was created in the year 1991, by New York-based Visual Aids Artists Caucus, and the image was made copyrights-free. Jeremy John Irons is known to have worn the ribbon for the first time in public, while hosting the Tony Awards held in 1991.
Thereafter, the symbol came to be increasingly associated internationally with HIV and AIDS awareness. Source
World AIDS Day: Official Day for Global Public Health Campaigns Marked by the WHO
AIDS Day: The 1st, December is designated as the Worlds AIDS Day, every year since 1988. The AIDS Day is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection, and mourning those who have died of the disease.
World AIDS Day, one of the eight official global public health campaigns marked by the World Health Organization (WHO), along with World Health Day, World Blood Donor Day, World Immunisation Week, World Tuberculosis Day, World Hepatitis Day, World No Tobacco Day and World Malaria Day. Source